Role: product designer
Android, IOS, Web
Context
A trading platform is a sophisticated digital interface for buying and selling financial instruments. Its complexity arises from integrating real-time market data, advanced analysis tools, and intricate functionalities. The platform caters to seasoned traders, but its intricate design may pose a learning curve for those less familiar with financial markets.
Users are facing difficulty in navigating inside of the app, specifically in finding the coins list, accessing detailed coin information, and executing trades. The complexity of existing interfaces hampers users’ decision-making and overall user experience, necessitating a more streamlined solution for efficient trading.
User Persona
Empathy map
Interview questins
Interview file
What specific features do you consider crucial for a trading platform to meet your needs and expectations?
Are there any particular functionalities you have found lacking in other trading platforms that you believe should be prioritized
How crucial is real-time market data to your trading activities, and how do you prefer to receive such information?
Are there specific alerts or notifications you find particularly valuable in staying informed about market changes?
If you had to prioritize features in a trading platform, which ones would you consider most critical for your trading activities?
Are there any features you believe should be easily accessible from the main interface?
What types of trades do you primarily engage in?
When you are talking about simplicity, can you mention some specific aspects in your user experience?
How would you like to see the list of available coins presented on the platform?
Did you face any challenges in identifying specific coins or sorting a the platform you are using?
Key-insights
User needs & expectations:
Yaniv emphasizes the importance of transparency in trading platforms. He values simplicity and the visibility of key features for effective navigation and execution.
Feature Prioritization:
Yaniv prioritizes the visibility of his current active positions. He emphasizes the importance of exploring available instruments and accessing relevant news and statistics.
Coins list:
Yaniv suggests tailoring the coins list presentation based on user experience levels. He advocates for a basic presentation for new users and advanced filtering for experienced traders.
Real-time Data and Alerts:
Yaniv underscores the extreme importance of real-time market data for his trading activities. He values alerts related to major global events and economic decisions.
Usability:
Yaniv identifies as an investor and appreciates the simplicity and fast execution on Binance. He values a dedicated screen for each step in the execution process.
User Story
"As a cryptocurrency investor like Yaniv, I want a trading platform that prioritizes transparency and simplicity so that I can efficiently manage my current active positions, explore available instruments, and stay informed with real-time market data. This way, I can make informed investment decisions with confidence, ensuring a positive and streamlined user experience on the platform."
Competitors analysis
Pros:
Mobile Trading: The app allows for mobile trading, enabling users to monitor and execute trades on the go.
Regulated Platform: Plus500 is regulated by various financial authorities, providing users with a sense of security and trust.
Risk Management Tools: The app includes risk management features such as stop-loss and take-profit orders to help users manage their trades.
Cons:
Limited Research and Analysis Tools
Old looking chart
No Phone Support
Coins market cap
Screen features:
Market cap, graph, fear & greed index, volume, market dominance, ETH gas data, Interests
Pros:
Extensive Cryptocurrency Data.
APIs that developers can use to integrate cryptocurrency data into their own applications
News section, offering updates and articles related to the cryptocurrency market.
User-Friendly Interface
Cons:
Ads and Promotions
Limited Advanced Features
Limited Customer Support
Flow
Explanation
There are a few differences from V1. There is only the most important data transferred from a signal, but in addition there is the R/R data which shows the potential profit of the offering. The offering is divided into two sections: suggested now and alternative scenario. TP/SL is divided into two functions for choice. Finally there is a diagram which shows, according to scale, how strong the current suggestion to buy or sell is. The "Trade" CTA leads to the trading screen.
Functions
BTCUSD data
Profit in %
R/R data (reward to risk ratio)
Suggestions
Add TP/SL (automation) with two options
Sell/Buy scale
TRADE CTA
Menu & profile UI
figma file
Future steps
Competitive analysis
Visual design
Design system improvement
Dark mode
Stronger visually appearing suggestion offering
More detailed user research
Competitors analysis: More detailed competitor analysis
User interviews: 3-5 user interviews
Design sprints
Business goals
More detailed understanding of the business goals and product vision
Usability testing
Make a usability testing for designed screens.
