Back

Virtual stores for lead brands

Role: Product designer

ByondXR

Virtual stores campaign for lead brands

Role: Product designer and Project manager

ByondXR

Innovating E-Commerce with Immersive 3D Virtual Stores

Innovating E-Commerce with Immersive 3D Virtual Stores

The pandemic disrupted retail, forcing brands to rethink digital shopping. Traditional e-commerce lacked engagement—customers missed the tactile, interactive experience of physical stores. At ByondXR, I helped bridge this gap by designing 3D virtual stores for global brands, blending immersive technology with seamless shopping.

The Challenge:

🎯How might we replicate the in-store experience online?

🎯How can we drive engagement, conversions, and brand loyalty in a virtual space?

The Solution:

💡To reproduce the atmosphere of a physical store in the web space.

40%

Sales increase

120%

Conversion increase

200%

Registration increase

4+ min.

time spent in the store

20+

Interactions per User

88%

Games Ratio

My Role

✏️ Designed end-to-end UX/UI for virtual stores, ensuring intuitive navigation and brand consistency.

👥 Led cross-functional teams (developers, marketers, clients) to launch stores in 8+ countries.

🎮 Integrated gamification (quizzes, "find-a-bottle" games) to boost engagement, achieving a 📊 120% conversion lift.

💻 Managed technical execution, using Publisher tool, CSS/HTML, Inspector, Figma, Blender, Adobe Photoshop, Illustrator

My Impact: Design & Strategy

As a Product Designer and Lead designer, I:

  • Designed end-to-end UX/UI for virtual stores, ensuring intuitive navigation and brand consistency.

  • Led cross-functional teams (developers, marketers, clients) to launch stores in 8+ countries.

  • Integrated gamification (quizzes, "find-a-bottle" games) to boost engagement, achieving a 120% conversion lift.

  • Managed technical execution, using SaaS tools, CSS/HTML, and 3D design software (Figma, Blender, Adobe CC).

Lancôme Genefigue world campaign: Shaping the customer experience.

Lancôme Genefigue world campaign.

Scope: Designed a virtual store for Lancôme’s anti-aging skincare line, launched across 8 countries (USA, UK, Japan, Australia, and more).

My Impact: Design & Strategy

Problem 1

✏️ People can leave the experience without buying.

Solution:

💡 Clarify the user flow: virtual host, stations

💡To increase engagement and give a discount: mini games & coupons

Problem 2

✏️ Localization. each country has it's own culture.

Solution:

💡Build a general store template and change it accordingly.

My Impact: Design & Strategy

As a Product Designer and Lead designer, I:

  • Designed end-to-end UX/UI for virtual stores, ensuring intuitive navigation and brand consistency.

  • Led cross-functional teams (developers, marketers, clients) to launch stores in 8+ countries.

  • Integrated gamification (quizzes, "find-a-bottle" games) to boost engagement, achieving a 120% conversion lift.

  • Managed technical execution, using SaaS tools, CSS/HTML, and 3D design software (Figma, Blender, Adobe CC).

My Impact: Design & Strategy

As a Product Designer and Lead designer, I:

  • Designed end-to-end UX/UI for virtual stores, ensuring intuitive navigation and brand consistency.

  • Led cross-functional teams (developers, marketers, clients) to launch stores in 8+ countries.

  • Integrated gamification (quizzes, "find-a-bottle" games) to boost engagement, achieving a 120% conversion lift.

  • Managed technical execution, using SaaS tools, CSS/HTML, and 3D design software (Figma, Blender, Adobe CC).

A 7-step immersive journey tailored to cultural preferences

🚪 Entrance: Brand storytelling

🔍 Skin Diagnostics: Personalized problem-solving

🧪 Product Discovery: Microbiome science education

📱 Skin Screen: AI-powered recommendations

🎥 Live Zone: Expert/influencer sessions

🛒 Shop Zone: One-click purchasing

⭐ Reviews: Social proof

The Experience

A 7-step immersive journey tailored to cultural preferences:

  1. Entrance: Brand storytelling

  2. Skin Diagnostics: Personalized problem-solving

  3. Product Discovery: Microbiome science education

  4. Skin Screen: AI-powered recommendations

  5. Live Zone: Expert/influencer sessions

  6. Shop Zone: One-click purchasing

  7. Reviews: Social proof

Gamification Highlights

🍾"Find the Bottle": Hidden discounts in 3D environments

❓ Skincare Quizzes: Personalized product matches

🫧 Catch the Bubble: Interactive rewards

New textile collection for 1888 brand.


New textile collection for 1888 brand.

1888 is a client who worked with our products for a long time and successfully uses the Showroom open platform in order to present its collections in a B2B model. This time the client wanted to present the new collection in a virtual 3D store.

Problem 1

✏️The collection is very big. It's hard for a customer to upload it by hand.

Solution

💡Excel integration + Product cards

💡Guidelines how to make the import smooth

Problem 2

✏️The new beach towels collection does not match the look of the previous one

Solution

💡Creative upgrade of the store



Screenshots & UI

La Roche Posay integrated virtual store.


La Roche Posay integrated virtual store.

The new challenge came with a new perspectives. The first time our team successfully run a full integration of our product to the customer’s website as an eye frame with all the links and dependencies performance. That was technically a challenging project also because of a space limitation and a big amount of content in one location. The customer came to us with his vision and a pre-created model of the store which we redesigned with my team in order to improve the customer experience in our platform.

Finally we had only two main spaces, we needed to put the objects closer and to divide one big table to two in order to precent all of the product is a clear way. Another challenge was the optimization of 3d content for web. I designed UI elements and game elements keeping the brand guidelines.

The new challenge came with a new perspective. The first time our team successfully ran an integration of our product on the customer’s website as an eye-frame with all the links and dependencies performance. That was technically a challenging project also because of a space limitation and a big amount of content in one location. The customer came to us with his vision and a pre-created model of the store, which we redesigned with my team in order to improve the customer experience on our platform. Finally, we had only two main spaces; we needed to put the objects closer and to divide one big table into two in order to present all of the products in a clear way. Another challenge was the optimization of 3D content for the web. I designed UI elements and game elements, keeping the brand guidelines.

New 3d store plan

Navigation areas

Summary

User scenario

It was a great experience working with the Byond XR team, collaborating with developers, company leaders and world brands. I had an opportunity to know on a deep level the e-commerce market by working with clients from different industries and business models. I could improve my problem solving skills and use my creativity in order to solve quickly complex problems together with my amazing team.

Test text

Summary

It was a great experience working with the Byond XR team, collaborating with developers, company leaders and world brands. I had an opportunity to know on a deep level the e-commerce market by working with clients from different industries and business models. I could improve my problem solving skills and use my creativity in order to solve quickly complex problems together with my amazing team.

Remote controller platform UX/UI design

The largest AR library of books and games!

Home services platform design.

Copyright© 2023.

Create a free website with Framer, the website builder loved by startups, designers and agencies.