Back

Virtual stores campaign for lead brands

Role: Product designer and Project manager

ByondXR

Virtual stores campaign for lead brands

Role: Product designer and Project manager

ByondXR

Innovating E-Commerce with Immersive 3D Virtual Stores

Innovating E-Commerce with Immersive 3D Virtual Stores

Innovating E-Commerce with Immersive 3D Virtual Stores

I had the privilege to take part in the transformation of the e-commerce and retail industries during COVID, a time when the shopping experience was deeply affected and urgently needed innovative solutions. E-commerce stores are complex systems for web and mobile with features supporting AR/VR devices. The platforms performs seamless integration of customer experience, real-time rendering, product collections, and secure transactions.

I contributed to designing and building multiple 3D web store projects for major brands, combining three core Byond XR products: Publisher, a cloud-based 3D web builder; Showroom, for creating product collections; and Visualizer, a live-rendering 3D texture presenter. This fusion of technology redefined digital retail, creating interactive and engaging shopping experiences.

In recent years, the field of e-learning has undergone a remarkable evolution. During this time, I had the privilege to work on Bookful, the world’s largest AR/3D reading app, featuring 1,000+ interactive books from top publishers and children's brands. As a complex platform, Bookful integrates cloud-based infrastructure, real-time rendering, and multiple features such as mini-games, educational content, and books for cross-platform devices: web, mobile, tablets, and AR devices. It has a few modes, including AR, 3D, and text reading, which ensure seamless performance and an engaging learning experience.

40%

Sales increase

120%

Conversion increase

200%

Registration increase

4+ min.

time spent in the store

20+

Interactions per User

88%

Games Ratio

My Impact

As a product designer and design manager, I played a key role in shaping virtual store user experiences for mobile and Web for major brands by communicating with stakeholders and cross-functional team management. I led the Lancôme Génifique Virtual Store project across 8 countries, ensuring a seamless and engaging digital shopping journey. Additionally, I managed the La Roche-Posay Virtual Store as part of a large-scale marketing campaign, integrating gamification features that boosted sales by 40%. Through interactive experiences, personalized engagement, and strategic UX/UI design, I helped create immersive virtual retail environments that drove both brand connection and revenue growth.

In addition, I conducted technical implementation by using the company’s SaaS product Publisher, CSS, HTML, JSON, and Inspector tools. For design I used Figma, Blender, Adobe CC.
I planned the project pipeline, provided technical guidelines to the team and to the customer, communicated with stakeholders, and presented the project status; managed the team of 3 people; and participated in daily scrum meetings.

Lancôme Genefigue world campaign: Shaping the customer experience.

I had the privilege of participating in a global campaign promoting Lancôme Genefique products in 8 countries: Korea, Japan, Malaysia, USA, Australia, UK, Germany, and France.

Together with the client, we designed a customer experience that includes 7 main sections in order to provide a smooth shopping experience for our customers: entrance, defining the problem (skin diagnostics), product discovery (microbiome science), results (skin screen), live zone (live sections with professionals and influencers), shop zone, and reviews.

In order to make the experience even more engaging, we added gamification such as: find-a-bottle games, quizzes, or catch bobble, which reward a customer with a discount. The flow might slightly change from country to country, taking into consideration cultural differences and the campaign plan.

CJM map

New textile collection for 1888 brand.


New textile collection for 1888 brand.

1888 is a client who worked with our products for a long time and successfully uses the Showroom open platform in order to present its collections in a B2B model. This time the client wanted to present the new collection in a virtual 3D store. We needed to give the store a new look, which would match the beach collection atmosphere. I came up with a creative solution presented on the sketch, which was to change the regular shelves with towels to a fresh space with sand, open sealing, and beach installation. It was challenging to fit all the products and give space to each brand collection.

Problem and solution.

In order to create a big collection of items, my team developed an Excel integration that helps to integrate all the items directly into the showroom platform. I fixed the issues by using CSS, HTML, and JSON; created the item images; and designed the UI elements. Communicated with the stakeholder to run the integration process smoothly.

Screenshots & UI

La Roche Posay integrated virtual store.


La Roche Posay integrated virtual store.

The new challenge came with a new perspectives. The first time our team successfully run a full integration of our product to the customer’s website as an eye frame with all the links and dependencies performance. That was technically a challenging project also because of a space limitation and a big amount of content in one location. The customer came to us with his vision and a pre-created model of the store which we redesigned with my team in order to improve the customer experience in our platform.

Finally we had only two main spaces, we needed to put the objects closer and to divide one big table to two in order to precent all of the product is a clear way. Another challenge was the optimization of 3d content for web. I designed UI elements and game elements keeping the brand guidelines.

The new challenge came with a new perspective. The first time our team successfully ran an integration of our product on the customer’s website as an eye-frame with all the links and dependencies performance. That was technically a challenging project also because of a space limitation and a big amount of content in one location. The customer came to us with his vision and a pre-created model of the store, which we redesigned with my team in order to improve the customer experience on our platform. Finally, we had only two main spaces; we needed to put the objects closer and to divide one big table into two in order to present all of the products in a clear way. Another challenge was the optimization of 3D content for the web. I designed UI elements and game elements, keeping the brand guidelines.

Summary

User scenario

It was a great experience working with the Byond XR team, collaborating with developers, company leaders and world brands. I had an opportunity to know on a deep level the e-commerce market by working with clients from different industries and business models. I could improve my problem solving skills and use my creativity in order to solve quickly complex problems together with my amazing team.

Test text

Summary

It was a great experience working with the Byond XR team, collaborating with developers, company leaders and world brands. I had an opportunity to know on a deep level the e-commerce market by working with clients from different industries and business models. I could improve my problem solving skills and use my creativity in order to solve quickly complex problems together with my amazing team.

Remote controller platform UX/UI design

The largest AR library of books and games!

Home services platform design.

Copyright© 2023.